Bright Ideas for 2008
Marketing is about solving problems. Young people aren't buying our cars. Mothers think their diapers are better. The cheaper store brands are eating into our profits. In the course of solving problems, marketers often stumble onto ideas.
World News In Brief
Europe bucks world stock rally
World stocks worked on their 10th consecutive session of gains on Wednesday, but European shares were breaking their winning streak and the dollar's recent drive upwards faltered.
Dover Strait World Heritage bid
The Strait of Dover could join the Great Barrier Reef as a World Heritage Site if a joint bid by Eurotunnel and officials in France is successful.
World Series champions Philadelphia sign veteran Park
World Series champions the Philadelphia Phillies agreed to a one-year $2.5 million deal with veteran South Korean pitcher Park Chan-ho, the Major League club said Tuesday.